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Past Articles

Entries in Strategy (9)

Monday
Nov192007

You don't need "branding" to build your business (Not the way you think of it any way!)

One of the most misunderstood concepts in business world is "branding." What do you think of when you hear the word branding? To a lot of us, it has no real meaning. For the majority of the rest of us, we think of a logo or a clever slogan flashing in front of the eyes of millions of people.

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Monday
Nov192007

Confusion is NOT a Good Marketing Strategy

The more you tell, the more you sell, right? WRONG! More ?marketing? does not necessarily mean more business. Actually, overcommunicating the wrong messages can backfire on you and damage your business.

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Monday
Nov192007

"What Business Am I In?" Don?t ask them, ask yourself.

Most of the "marketing research" involves asking the market about their needs and wants and then writing a business plan to fill those needs and wants.

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