Tired of Your Business?

Past Articles

Entries in Message Creation (15)

Monday
Nov192007

Your Business is Your Best Marketing Tool

Someone said, "what you are speaks to me so loudly that I can't hear what you are saying." This is true in business, too. What we communicate to customers by our actions and our presence is so much more powerful than what we say in our marketing.

Click to read more ...

Monday
Nov192007

Marketing Can Hurt Your Business!

A common misconception with marketing is that telling a lot about your business to a lot of people is always a good thing.

Click to read more ...

Monday
Jan092006

"Our selling approach creates a deep emotional bond with our customers.": True or False (for your business)?

We have been taught a very bad habit in the selling profession. We have been trained to see the prospect as an unemotional, unintelligent automaton.

Because of this the whole sales training industry has invented “sales moves” that make the sales person look sleazy and slick. And while we make these moves, we hope that the prospect will never see them coming and will easily part with their money.

The truth is that the prospects have caught up with all the moves taught in the sales training seminars. Often they can make those moves much better than the salesperson!

Click to read more ...

Page 1 ... 1 2 3 4 5