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Past Articles

Entries in Message Creation (15)

Monday
Nov192007

We EXCEED our sales and revenue expectations every month, month after month: True or False (for your business)?

If you think about it, there are only five reasons why you would not be exceeding your sales goals consistently and five corresponding ways - or PATHS -to make sure that you do.

FIRST PATH You don’t have the RIGHT prospects in your “sales pipeline.” The key component of attracting the RIGHT kinds of prospects to our business is your MESSAGE. This is a “blind spot” that trips even the savviest of businesses. The right message will attract the right kind of prospects. The WRONG message will attract the WRONG kinds of prospects - who will waste your time, your energy and your efforts. The most fundamental of all the messages is a 10-word slogan or a 10-second commercial. Is your 10-second commercial or a 10-word slogan targeting your ideal prospect? I have written tons of stuff on how to create your business’ core message. Follow the QuickLink “Want to Jump Start Your Business? STOP Marketing” on the right hand side bar for more.

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Monday
Nov192007

Biggest Stumbling Block You Face to Your Success - You!

Achieving dramatically higher sales and profits is really very simple: that has been the message of this series of articles. We learned that we could multiply our sales results, without having to change our selling style or your marketing activities. All we have to do is get clear about three things: 1) what business we are in, 2) what our prospects and customers get by doing business with us in specific, direct terms that they can relate with and 3) what makes us unique that is hard to duplicate for others.

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Monday
Nov192007

You don't need "branding" to build your business (Not the way you think of it any way!)

One of the most misunderstood concepts in business world is "branding." What do you think of when you hear the word branding? To a lot of us, it has no real meaning. For the majority of the rest of us, we think of a logo or a clever slogan flashing in front of the eyes of millions of people.

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