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Entries in Marketing (11)


Marketing Can Hurt Your Business!

A common misconception with marketing is that telling a lot about your business to a lot of people is always a good thing.

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"We have an effective set of actions steps - a Marketing and Prospecting System - that we follow consistently to bring in fresh prospects.": True or False (for your business)?

A marketing and selling system is a set of activities and behaviors that you are committed to doing consistently over time.

With such a system:

  • You can accurately forecast and predict your revenues, profits and cash-flow months in advance.
  • You have control over the amount of revenues and sales you generate.
  • Your month-to-month sales and revenues remain consistent so that you can avoid fluctuations in your sales volume.
  • You save time and minimize wasted efforts.
  • You can stay on track to the goals you have set for your business.
  • You can focus your efforts and energies to the end result you expect.
  • You can duplicate what works and eliminate what does not.
  • You can teach the system to new employees, executives, partners and buyers of your business and continue to have the sales results you expect.

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