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Past Articles

Entries in Marketing (11)

Monday
Nov192007

Biggest Stumbling Block You Face to Your Success - You!

Achieving dramatically higher sales and profits is really very simple: that has been the message of this series of articles. We learned that we could multiply our sales results, without having to change our selling style or your marketing activities. All we have to do is get clear about three things: 1) what business we are in, 2) what our prospects and customers get by doing business with us in specific, direct terms that they can relate with and 3) what makes us unique that is hard to duplicate for others.

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Monday
Nov192007

You don't need "branding" to build your business (Not the way you think of it any way!)

One of the most misunderstood concepts in business world is "branding." What do you think of when you hear the word branding? To a lot of us, it has no real meaning. For the majority of the rest of us, we think of a logo or a clever slogan flashing in front of the eyes of millions of people.

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Monday
Nov192007

Confusion is NOT a Good Marketing Strategy

The more you tell, the more you sell, right? WRONG! More ?marketing? does not necessarily mean more business. Actually, overcommunicating the wrong messages can backfire on you and damage your business.

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