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Past Articles

Entries in Branding (14)

Monday
Nov192007

Confusion is NOT a Good Marketing Strategy

The more you tell, the more you sell, right? WRONG! More ?marketing? does not necessarily mean more business. Actually, overcommunicating the wrong messages can backfire on you and damage your business.

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Monday
Nov192007

"What Business Am I In?" Don?t ask them, ask yourself.

Most of the "marketing research" involves asking the market about their needs and wants and then writing a business plan to fill those needs and wants.

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Monday
Nov192007

What Business Are You In?

People respect expertise and authority. That's why focusing in on one or two areas of expertise generates respect from the market. When you are known as an expert, people are more likely to do business with you. When you tell people "we do it all," you are perceived as jack-of-all-trades-and- master-of-none.

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