Tired of Your Business?

Past Articles
Monday
Jan162006

"We have an effective set of actions steps - a Marketing and Prospecting System - that we follow consistently to bring in fresh prospects.": True or False (for your business)?

A marketing and selling system is a set of activities and behaviors that you are committed to doing consistently over time.

With such a system:

  • You can accurately forecast and predict your revenues, profits and cash-flow months in advance.
  • You have control over the amount of revenues and sales you generate.
  • Your month-to-month sales and revenues remain consistent so that you can avoid fluctuations in your sales volume.
  • You save time and minimize wasted efforts.
  • You can stay on track to the goals you have set for your business.
  • You can focus your efforts and energies to the end result you expect.
  • You can duplicate what works and eliminate what does not.
  • You can teach the system to new employees, executives, partners and buyers of your business and continue to have the sales results you expect.

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Monday
Jan092006

"Our selling approach creates a deep emotional bond with our customers.": True or False (for your business)?

We have been taught a very bad habit in the selling profession. We have been trained to see the prospect as an unemotional, unintelligent automaton.

Because of this the whole sales training industry has invented “sales moves” that make the sales person look sleazy and slick. And while we make these moves, we hope that the prospect will never see them coming and will easily part with their money.

The truth is that the prospects have caught up with all the moves taught in the sales training seminars. Often they can make those moves much better than the salesperson!

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